Wednesday, May 18, 2011

Whats your ME brand speak?!

One of the earlier posts here was about what you speak to yourself! This post is on the same lines... about what I call your brand speak!

Think about this… what is that you want to be, want to achieve, or have achieved, and how much of the 'same language' does the brand you speak? If the answer if 'not as much', as what is the intended reality, then, there is lot of work to do on your ME brand-speak!

What’s the ME brand?

Each of our ME brands are work in progress - a sort of focused, continuous & RIGHT self-speak efforts, which communicate our thoughts through our brand ME. What we are seen as is what we communicate through our ME brand-speak.

Brand ME also makes sure that you communicate your position sans any ambiguity in the professional marketplace, and equally so, on the personal front – as a spouse, as a parent and as a socially responsible person.

To throw a little illustration, if you want you/your ME brand to be seen in as a successful professional in your space, then your walk and talk ought to be in sync with all that is needed to be so – both the hardware: the efforts needed, the knowledge & skills you ought to possess, and most of all the power to execute – you will carry all this and more to be seen and also be recognized as a successful or to-be-successful professional.

And the ME brand-speak shall be seen as the ‘software’ - that makes your hardware to be seen by all those in the relevant marketplace – be it the place of work, or home, or the social ecosystem.

Your ME brand speak will talk the entire walk you can do, amply well, and sort of loud and clear in the marketplace. Loud and clear does never mean being brash about what you are made off, but is being unambiguously clear about what would make you stand out and be different out there – be it in the kind of work you do, or the sales you can achieve, or the knowledge/core competence you will bring to the table in any place.

The ME brand speak would apply equally to any work and personal situation – you need to talk the walk you do and want to do as a parent, a child, a associate in any event and so on – this can be in any place, in any time and in any situation.

The ME brand speak is also so important and crucial in bridging the gap between perception and reality, more from the extent of the value you add in any given place. I am sure most of us agree that we did not get that deal, or get that hike or promotion or anything measurable and tangible just because it was not communicated or packaged in sync with what was delivered or done in reality.

The more you think of what you keep telling everyone or what all those around you see, is more of what your ME brand-speak is. Whether this is in sync with what you as an individual are or what your true capabilities are, is more a function of your ME brand speak, that any other factor.

Its’ worth so much to gather your thoughts together to create your own ‘ME brand speak now’. It’s also a wonderful exercise to introspect all your facets of life, and create an appropriate ME brand-speak, that reflects you in the right perspective to all those in the marketplace.

So, what’s your ME brand-speak? Are you packaging you as much what your true capabilities and qualities are? Do it now, for a better & greater LIFE…..

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